Communications and marketing: what schools must publish
The 3 communications and marketing items schools and academy trusts must, should or are expected to publish on their websites, with the official wording for each.
3 requirements
- Footer and about page detailsMustThe standard text in the website footer and about pages: the trust's name, the number of schools and any Ofsted grade logos. The text should match GIAS, and it must be clear which school a grade logo refers to.No fixed date
- Ofsted logos and gradesMustAny Ofsted logo or grade on the website must be used only as Ofsted allows: no withdrawn single-word grade logos, no misleading grade claims, and clear which school a grade relates to. Single-word grades were withdrawn for inspections from September 2024.No fixed date
- Pupil photo and video policyGood practiceA statement explaining how the school uses photos and videos of pupils: the lawful basis it relies on, how to opt out when a photo is taken or later, and who can access images. Publishing it is encouraged.No fixed date
Want to know which of these your school's website has? We check every one, with the page and the words we found.
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